Check out this amazing guerrilla marketing / ambient advertising stunt by Coca-Cola. A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering "doses" of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Volkwagen runs a fun campaign that brings out the child in everyone. Instead of using the escalator, VW creates a "fast lane" slide that gets you to the bottom of the stairs quickly.

Fitness First fitness chain takes on guerrilla marketing to target new customers.

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Swiss company uses snow to market on the streets! This is a great example of creative guerrilla marketing!

When a bunch of guys were convinced by their better halfs to go to a classical concert instead of watching the AC Milan - Real Madrid champions league soccer match in October last year, they got quite a surprise 15 minutes into the concert. A guerrilla marketing stunt by Heineken changed the whole deal.

Honest Tea set up small drink dispensers in the some of the largest cities in America: San Francisco, Los Angeles, Washington, Chicago, Atlanta, Boston and New York. The social experiment was about measuring the honesty of people to see if they would pay for the drink they picked up.

The campaign got a lot of media to take notice and received buzz around the the brand. The whole campaign received over 280 million total impressions, 160 press stories, $2.79 million in earned media and experienced double diget growth in each target market with San Francisco being the ... continua

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!